Argentum is a gay retirement home. The brief was simple. Create something simple & stylish. All 3 are to be silver on black (to go along with the name meaning silver)... I must admit I found it hard to resist doing a rainbow in various shades of grey.Concept 1: This was based on high end hotels such as Claridges to look chic and have an elegant crest.
Concept 2: heavily influence by 80s design this logo is trying to reflect high end shops such as Harvey Nichols.
Concept 3: Taking a art noveau style A this option was looking at high end car brands.
The concept behind all 3 of these was to look premium.
----------
Alex Jenkins
No comments:
Post a Comment